Dive into traditional beauty

Table of Contents Product naming can make all the difference in the competitive world of online marketplaces like the AFOMA Marketplace. A well-crafted product name grabs attention and ensures potential customers easily find your items. Here’s how to name your products effectively to maximize visibility and enhance your search engine optimization (SEO). Table: Highlighting the […]

AFOMA Marketplace is thrilled to announce our inaugural Peel Makers Craft Fair. This exciting event will bring together the best of local craftsmanship and creativity in one vibrant community gathering in the city of Brampton. Table of Contents Purpose of the Peel Makers Craft Fair The Peel Makers Craft Fair is more than just an […]

Table of Contents The Canada Digital Adoption Program (CDAP) promises to help small businesses embrace digital technologies through grants and resources. However, despite its good intentions, many small business owners find the program’s requirements challenging, making it difficult to access the support they need. Small businesses are the backbone of our economy, but many struggle […]

Welcome, artisans! If you’re passionate about selling handmade crafts, whether you’re already a registered seller or considering joining our vibrant community, you’re in the right place. At AFOMA Marketplace, we’ve streamlined the listing and selling of your crafts process. You can quickly get your products up and running in less than 10 minutes, especially if […]

Table of Contents Introduction Welcome to our comprehensive guide on how to register as a seller on the AFOMA Marketplace – our online handicraft marketplace. Whether you’re a seasoned artisan (creative) or just starting out, our step-by-step process will walk you through the seller registration journey, ensuring you can easily showcase your products to our […]

Table of Contents Introduction Empowering entrepreneurs is not just about providing resources – it’s about offering a lifeline, a guiding light for small business owners navigating the turbulent waters of entrepreneurship. The Starter Company Plus Program is a beacon of hope, equipping aspiring entrepreneurs with the tools, knowledge, and support they need to thrive in […]

Introduction Do you know that despite the rise in artisans selling crafts online, many struggle to find platforms to showcase their handmade crafts for free? This begs the question: Where can artisans make handmade crafts to sell for free? This article will delve into this pressing issue, offering solutions and insights catering to artisans’ needs. […]

First off, I extend my gratitude to Andrea Hildebrand (a talented creator and owner of the RisingMoon Gallery in Kitchener, Ontario) for inspiring me to delve into a topic that lies at the intersection of tradition and technology – the impact of artificial intelligence (AI) in the handicraft sector. My conversation with Andrea has prompted […]

Table of Contents Introduction Harmonized System Code, or HS Code (sometimes called Commodity Code or Tariff Number), is a globally recognized alphanumeric code assigned to products. This code systematically categorizes goods for international trade, facilitating smooth commerce between countries. For artisans, understanding the HS Code is crucial. It simplifies the complex world of international trade […]

Introduction Web3 technology emerges as a beacon of transformative possibilities within the handicraft sector, breaking free from the long-standing tether to traditional marketplaces facilitated by Web2 technology. Beneath the surface of creativity lies a complex ecosystem grappling with challenges that stifle the growth and sustainability of artisans. Centralized control, exorbitant fees, and transaction opacity have […]

Introduction Marketplace vs Personal Website – this remains a dilemma faced by countless artisans seeking to adopt the transformative power of bringing unique handmade products to a global audience. My countless interactions with talented artisans have unveiled the complexities surrounding this choice and prompted the realization that the path an artisan chooses can significantly impact […]

Welcome to the Artisan’s Revolution! As the founder of the world’s first artisanal marketplace leveraging the power of decentralization, I embarked on a quest to redefine the norms of governance, fairness, and inclusion. While skeptics may dismiss these as buzzwords, my journey delves into the heart of decentralization, where possibilities and challenges collide. On paper, […]

Table of Contents Introduction Like many, I grapple with finding unique gift ideas for friends. This year, Michelle (my Co-founder) and I adopted a strategic approach, intertwining our quest for exceptional artisans across Ontario, Canada, with mindful gift shopping for our loved ones. Embarking on my artisanal journey throughout 2023, I, as a founder and […]

Introduction Welcome to the Ultimate Guide for Fine Artists seeking to elevate their revenue through the dynamic world of digital prints! As the founder of an artisanal marketplace, my journey has led me to intimately engage with numerous talented individuals within the fine arts realm. These interactions have unveiled a poignant narrative of struggles, primarily […]

Table of Contents Introduction: Navigating GST/HST for Artisans Embarking on your artisanal journey, the creative path converges with the practical realm of taxes, where the acronyms GST/HST (Goods and Services Tax and Harmonized Sales Tax, respectively) take center stage. Far from mere bureaucratic jargon, these two critical elements intricately shape the landscape of your business. […]

Table of Contents Introduction Embarking on this exploration of co-operatives (also known as co-ops) in African handicrafts feels like unravelling a profound tapestry. As a founder deeply entrenched in the world of crafts, my fascination with co-operatives is more than professional – it’s personal. Witnessing the resilience of small business owners in the handicraft space […]

Online selling, particularly on marketplaces, has become a pivotal question in my role as the founder of the AFOMA Marketplace and an advocate of equitable income for artisans. I ponder why artisans in Nigeria and even Canada – a place I call home – do not or are reluctant to harness the transformative potential offered […]

There is something extraordinary about receiving handmade cards in a world filled with digital communication. Picture a moment frozen in time, where a carefully crafted paper captures emotions. I remember the first time I got a gifted handmade card – a beautiful piece of art that spoke volumes beyond the words written inside. This exploration […]

Table of Contents Introduction A fascinating shift is underway for Nigerian artisans in the vibrant landscape of craftsmanship, where creativity meets commerce. According to Expert Market Research, the global handicraft market stood at USD 787.85 billion and is projected to soar even higher by 2024. Picture this: intricate beadwork, vibrant textiles, and masterfully crafted artifacts, […]

The Artisanal Marketplace is where artisans build a unique narrative as creativity converges with commerce in a bustling digital space. The artisanal market is projected to grow to USD 74 billion by 2031, signalling renewed appreciation for handcrafted treasures. Imagine a space where craftsmanship is a skill and a thriving ecosystem. Let me paint a […]

Introduction In Nigeria’s vibrant markets and sun-soaked streets, I remember being captivated by a vibrant community of artisans who breathe life into the nation’s cultural tapestry. Nigerian artisans are not just crafters; they are storytellers. Imagine a young Lagos artisan skillfully shaping raw materials into mesmerizing art – a testament to the delicate dance between […]

Imagine entering a world where vibrant colours narrate ancient traditions, intricate patterns testify to the creativity of past generations, and every thread weaves cultural significance. This world exists in African Fabrics, a treasure trove of heritage, craftsmanship, and artistry that transcends borders and spans continents. Did you know that African fabrics, with their kaleidoscope of […]

In the swiftly changing terrain of the digital era, decentralization has emerged as a transformative force, reshaping traditional paradigms of commerce, governance, and trust. At the heart of this revolution lies the utilization of tokens, also known as cryptocurrencies, which enable novel ways of establishing fairness, transparency, and trust in online marketplaces. This blog delves […]

In today’s world of endless consumer choices, the decision between purchasing handmade or mass-produced items has become increasingly significant. The allure of artisanal products lies in their uniqueness, quality, and the undeniable touch of human craftsmanship. On the other hand, mass-produced items offer convenience and affordability. For small business owners selling online, like on AFOMA […]

In a rapidly evolving digital age, the concept of artistry and craftsmanship is finding a new home on the online landscape. AFOMA Marketplace, the world’s first artisanal marketplace powered by blockchain technology, is leading the charge in transforming how artisans and creators connect with their customers. This innovative platform tackles artisan challenges, introducing a paradigm […]

In today’s interconnected digital landscape, an artisanal platform provides a fertile ground for talented craftsmen and craftswomen to showcase their unique creations to a global audience. However, amidst the sea of offerings, standing out becomes essential. Crafting a brand identity on an artisanal platform distinguishes you from the crowd and forges a lasting connection with […]

Your living room is the heart of your home, and you want it to reflect your personality and style. Wall decor plays a significant role in creating a cozy and inviting ambiance, but it doesn’t have to cost a fortune. With creativity and smart shopping, you can transform your living room with budget-friendly wall decor […]

Introduction Embark on a captivating and enlightening journey into the fascinating world of African clothing and its profound influence on modern fashion. Africa’s diverse heritage offers traditional attire, vibrant colors, and intricate patterns, each narrating unique histories of identity. From the flowing robes of West Africa to the beadwork-adorned clothing of Maasai warriors, they symbolize […]

Introduction When it comes to skincare, choosing a suitable soap is essential for maintaining healthy and radiant skin. Artisan soap has recently gained popularity with an increasing interest in natural and handcrafted products. In this article, we shall delve into the fundamental distinctions separating artisan and commercial soap, aiming to discover the superior choice for […]

Are you tired of wearing the same old jewelry that everyone else has? It’s time to unleash your creativity and personalize your jewelry collection with handmade bracelets. Handmade bracelets are not only a unique and stylish accessory, but they also allow you to express your individuality and showcase your personal taste. Whether you’re looking for […]

In the world of fashion, trends come and go, but some styles have the power to transcend time. Ankara bags are a perfect example of this fusion of tradition and contemporary fashion. Crafted using Ankara fabric, a traditional African textile known for its bold patterns and vibrant colours, these accessories are vibrant and eye-catching. With […]

Transforming a house into a home requires attention to detail, and handcrafted candles can truly elevate your décor. Beyond their soothing glow, they offer a unique sensory experience through curated fragrances. Whether you’re creating an inviting ambiance for guests or seeking a moment of relaxation, these candles infuse your space with captivating scents. From the […]

Discover the vibrant world of African waist beads, where colourful accessories become powerful symbols of femininity and empowerment. Originating from various African cultures, people have long cherished them as more than just decorative items. They hold deep cultural significance, representing a woman’s journey, beauty, and spirituality. As we delve into the fascinating history and meaning […]

Get ready to soak in the truth about bath bombs! These fizzy delights have taken the self-care world by storm, transforming ordinary baths into luxurious spa-like experiences. But amidst all the excitement, one question lingers: do bath bombs have an expiry date? Is there a ticking time bomb hidden in our bathroom cabinets? Fear not, […]

In a world dominated by technology and mass-produced goods, there’s something truly special about receiving a handmade card. Crafted with love, these unique creations evoke a sense of nostalgia and bring joy to both the sender and the recipient. But handmade cards offer more than just sentimental value; they also have numerous benefits for both […]

Introduction In the digital age, online marketplaces have become the gateway to global success for artisans from emerging markets and even high-income countries. These platforms provide unique opportunities for talented individuals to scale their craft and reach a wider audience beyond their local communities. In this blog, we’ll explore how emerging market creators leverage e-commerce […]

Introduction In a world where creativity knows no bounds, artisans and artists have long been the heartbeat of vibrant cultures and rich traditions. Their handmade crafts, infused with passion and skill, have enchanted the global community for centuries. Yet, despite their profound contributions, many artisans face numerous challenges, from lack of exposure to unfair compensation. […]